“Sega Is Nothing”

Tom Kalinske To help run the company, Sega hired former Mattel President Tom Kalinske. “I was on vacation in Hawaii. I had left Mattel and helped bring Matchbox Toys out of bankruptcy, buying it for $21 million and selling it three years later to Tyco for $120 million. I was on vacation when Nakayama found me. He and Rosen ganged up on me and convinced me to fly to Tokyo to see the Genesis and the product that became the Game Gear. Some months later, I got excited enough about it to go in and take on Nintendo.”