ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book analyses international business elements within the industrial field, for example marketing, management, organizational development, technology transfer, operations management, banking, and personnel issues. It argues that trade within the Asia-Pacific region is growing at a rapid pace with inter-region trade growth rate being greater than trade with nations outside of the region. The book discusses the proposition of a difference in internationalization processes. It deals with retrospecting and prospecting the Sino-United States (US) economic relations with respect to trade and investment. The book focuses on the development of the Sino-US trade, giving some historical background and increased emphasis on the commodity structure in their bilateral trade. It argues that a shift in the basis of comparative advantage for such a country is akin to the process of shifting the strategy of a firm.
