ABSTRACT
This paper examines the management process of developing a Sino-British joint venture of which its UK partner - GPT Limited - is the UK’s largest telecommunications equipment supplier. During the 1980s a need was identified to form a joint venture with a selected local partner, to serve as a vehicle for entering into the high potential Chinese marketplace. Key technology transfer elements are discussed including development of the organization along Western approaches; effective communication and performance measurement; training and development of human resources; development of effective Quality Management Systems; localization of material supply; and solutions to problems arising in the development of a joint venture. Additionally, key factors from the conception stage were the creation of an atmosphere of trust between partners and adherence to project time scales. The joint venture is now poised to enter the Chinese marketplace in earnest, and plans have been established to triple production, while at the same time moving the technology transfer mechanism to a higher stage.
