ABSTRACT

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

chapter |1 pages

Introduction

chapter 1|9 pages

Strategic management

chapter 2|5 pages

Purpose

chapter 3|13 pages

The external environment

chapter 4|8 pages

The internal environment

chapter 5|10 pages

Objectives

chapter 6|10 pages

Business-level strategy

chapter 7|13 pages

Corporate-level strategy

chapter 8|11 pages

Global-level strategy

chapter 9|8 pages

Strategy implementation

chapter 10|9 pages

Strategic control

chapter 11|8 pages

Strategic leadership