ABSTRACT
Within the context of the school-based and youth sport industry segments, this chapter describes goal setting and how clearly stated goals can provide people and sport organizations with the focus, direction and understanding needed for optimum performance. We define the task of developing effective goals in terms of several key criteria, review the numerous benefits from developing goals in this manner and examine the challenges and difficulties that are part of the goal setting process. The chapter also illustrates specifics elements of the school-based and youth sport industry segment, how goal setting impacts this segment and, once goals have been defined, how managers in this segment work to achieve them.
