ABSTRACT
Group feedback analysis" combines a number of features from nomothetic and idiographic methods, thus overcoming some of the limitations of the mailed questionnaire. In applied and field research, the duopoly of the interview and the self-administered questionnaire has remained relatively undisturbed for many decades. Most of the description that follows is based on a field research that investigated managerial attitudes and perceptions of decision-making behavior of two senior levels of management in 20 large California companies. The method combines some of the advantages of self-administered questionnaires, particularly quantification, with some of the flexibility and depth available through the interview. The original hypothesis came ninth in the priority of content analysis. The case for group feedback analysis rests on the probability that the complexity and subtlety of problems in which behavioral scientists are interested has frequently outstripped the methods available for investigating them.
