ABSTRACT
People create organizational cultures together, and the elements of those cultures are passed on to newcomers. Culture shapes people. But people also shape culture. Insight into the spaces between people creates opportunities for the successful re-ordering and transformation of a culture. The reason that some leaders and managers avoid planned culture change altogether is because they know how hard it is; they anticipate failure. Researchers use tools, such as questionnaires, to measure select aspects of the organizational culture on a scale of, for example, one to ten. The preferred approach to working with organizational culture is based on grounded theory. The corporate anthropologists use elements of all three approaches, namely dynamics, dimensions and grounded theory. The grounded theory gives a chance to understand not only the function and meaning that individual aspects of the culture hold for members of a group, but also how those aspects fit together into a cohesive and coherent whole.
