ABSTRACT
From 1977 to 1979 about ten animators went to another Panchayat Union of North Arcot District at the request of the agricultural labourers. Various phases of the work of the Association for the Rural Poor to organise agricultural labourers in Tamilnadu and Andra Pradesh, in Southern India, are described. Most of them then worked in different organisations in Tamilnadu, promoting women’s movements among the agricultural labourers. Ideologies promote social change by offering a system of social and economic analysis of the existing situation in a society, and by proposing objectives to be achieved, and programmes and methods of social action to be followed in achieving the objectives. The process of politicisation and the objectives beyond the educational programmes are set out. The practice of conscientisation differs from the economic, ritual, financial or political practices, in that it is a full practice of communication.
