ABSTRACT
Microelectronics was playing an increasingly dominant role in Nihon Keibi Hosho’s security infrastructure where microcomputers and semi-conductors incorporating very large-scale integration were crucial. Among Nihon Keibi Hosho’s suppliers was Oki Electric Industry, a leading and long-established manufacturer of communications equipment specializing in telephone communication terminals, switchboards, computers, printers, sonars, and, more recently, semi-conductors. Makoto Iida had introduced the term SECOM in 1973 but had met with considerable resistance to his wish that it replaces Nihon Keibi Hosho as the corporate name. The corporate identity committee was mandated to clarify the intended meaning of the term SECOM, to develop an externally focused strategy for the visual representation of the term in a variety of areas, and to mount a programme of employee education to promote understanding of the corporate name change. Internally, a one-line memo was circulated to all departments stating that Nihon Keibi Hosho henceforth would be known as SECOM.
