ABSTRACT
Digital millennials consume a lot of information through social media for they browse materials, view adverts, read posts and surf timelines. Around half of all digital millennials never or very infrequently see a Bible verse shared on social media, and this increases to 57% when including those who indicated: “don’t know”. Digital millennials who identify with a religion are more likely to respond positively towards a Bible verse on social media than their non-religious peers. The data for those of religions other than Christianity are more moderate but continue to demonstrate a degree of indifference, with 40% describing Bible verses on social media as irrelevant. With reference to the Bible verse that was shared, and taking the liked/disliked question as representative of the way in which the various religious groups responded, a familiar pattern emerges.
