ABSTRACT

You have to be objective to be able to market yourself to best advantage. Even once you have a reputation and an agent, you’ll still be asked to audition. Learn how to show what you can do—not the limits of what you can do. You want to convince “the buyer” that, even though you might not be what they initially had in mind, you and your particular skill set will enhance their production to such a degree that they need to change what they’re looking for.