ABSTRACT
The people behind Xbox understood the need to attract third-party developers and gain their support for the new system. Where once console makers very jealously defended their console titles and put up walls against third-party titles, in the late 1990s the entire outlook had changed, and it was the more the merrier. Jennifer Booth saw one of the advantages Microsoft had with third-party developers was that many of them had unsatisfactory relationships with Sony and/or Nintendo. In Nintendo’s case, they often treated third-party developers with a degree of contempt, the message being that they were fortunate to have the opportunity to publish on the platform Nintendo had built. Even in the next generation of consoles, like the Nintendo Entertainment System, Sega’s Master System, and Turbografx—a collaboration between Hudson Soft and NEC—many of the most important titles were still first-party.
