ABSTRACT
The actual Xboxes were being assembled by teams in Guadalajara, Mexico and in Hungary, and plans were in place to ship them and test them in time for the launch. While marketing was refining its strategies, production of the Xbox was nearing completion and the last-minutes of the development and manufacture process were underway. The 9/11 attacks also affected other members of the Xbox team. Robbie Bach remembers that day vividly. He was on an Xbox press tour, along with J Allard and Seamus Blackley. In South Dakota, at the Mount Rushmore Mall, they stopped to buy some pillows at a Target and grab a quick meal when they noticed a nearby Software, which was displaying Xbox promotional material. This was three months before the product launched. They had a good talk with the assistant manager of the store, took some photos, and moved on.
