ABSTRACT
This chapter considers managerial imperatives which are fundamental to the creation of competitive organisational entities; these are: motivation of employees, the nurturing of innovation, effective management of change, and cost minimisation. Essentially, Equity theory assumes that people’s tendency to compare themselves with others leads to perceptions of equity and inequity in organisational settings. Among the most important tasks which managers are expected to perform is making decisions concerning various aspects, issues, and problems of their organisations’ product offerings. Gripe system initiative requires a business organisation to introduce a system for gauging employees’ innovative ideas and suggestions. There is an additional benefit that may accrue to an organisation seeking to engage in collaborative or joint promotional efforts: if collaborating companies have developed sound public and customer relations, there is no doubt that the organisation can greatly benefit from the reputation and goodwill of such companies.
