ABSTRACT
The last part of the book focuses on the outcomes of crises – better understanding what crises mean for organizations. In order to decode that meaning, Chapter 17 focuses on the role of the media. It explores agenda setting and agenda building as the intersection of activism, organizational response, and media engagement throughout the issues and crisis management process. The chapter reflects on the importance of information consumption and the media – arguing that media includes both legacy media (e.g., traditional news outlets) as well as social media – and then provides a brief introduction to agenda setting and how the crisis context uniquely enhances the potential effects of agenda setting.
