ABSTRACT
The marketing of services is derives from the cognitive and methodical basis of general marketing knowledge. A marketing style of thinking and the ways of conducting business that come from it are basically the same for goods as they are for services. The task of the service provider is to gives reality to the features of a service, to something that is effectively immaterial. The service providing process the presence of the provider is requires, the scope of operations is limits, direct marketing processes have to dominate, and the evaluation of a service purchased. The place and a time of the rendering of a service are convergent with the place and time of its consumption. The inherent versatility of services limits to a large extent, the possibilities of standardisation and in addition, the ability to control the level of the quality. The task is to adapt Polish maritime transport to shipping safety, natural environment protection and employment conditions’ standards.
