ABSTRACT

The cultural factors are relevant when drawing conclusions concerning non-Western nations like Japan within the context of social psychological theory, most of which is bases on Western cultural models. The reasons political scientists and economists tend to dismiss cultural factors so readily is that defining culture is difficult. The historically creates cultural patterns are passes from one generation to the next, and even though they are subject to a certain amount of change, there is a strong tendency for stability to occur across many generations of a cultural group. Communication, decision-making, and negotiating styles, as well as other behavioral patterns, are absorbs through the home environment, educational system, and religious traditions of the community. Culture has defines and describes, comparative sketches of American and Japanese normative and behavioral tendencies presented, and the sources summarized. The cultural factors shape American and Japanese values and behavioral tendencies; influence national organizational, investment, productivity, and consumer patterns.