ABSTRACT
In the summer of 1987, with the runaway success of Luis Valdez's La Bamba, Hollywood suddenly opened its eyes (and its pocketbook) to the His panic. Robert Redford's The Milagro Beanfield War, Jane Fonda's Old Gringo and the Edward James Olmos vehicle Stand and Deliver were all part of what looks, in retrospect, like only a brief spark of interest, though it was hyped at the time as a veritable fireball. Numerous articles predicting the imminent Latinization of Hollywood appeared in the press.2 In May 1988, Geraldo Rivera produced “Heyday for Hispanics in Hollywood." That August, Newsweek dedi cated an entire issue to America's Latino population, emphasizing the arts and putting Olmos on the cover.
