ABSTRACT
The milieu relationships become a crucial locus of value creation which consists of: Interrelated and flexible architecture that allow for the aggregate management of individual relationships. Network architecture is characterised by the fact that the division of labour to implement mass customisation processes cannot be defined a priori but stems from strategic interactions among participating actors. Network relations identify selected and explicit linkages with preferential partners in the firms’ space of complementary assets and market relationships. Network analysis (NA) defines a methodology and a complex of techniques developed in order to identify and measure the structure of relationships within a selected group of actors. The importance of NA can be appropriately perceived by considering that: The structure of relations among actors, and the location of individual actors in the network, has important behavioural and attitudinal consequences both for the individual units and for the system as a whole.
