ABSTRACT
Strategic planning is a complex process that operates on many levels and relates to the past, present, and future of an enterprise. Strategic planning usually involves the accumulation of large amounts of information and the need to be analysed intelligently in order to see what is of most importance and to establish a future vision. The context of strategic planning varies hugely, but the process of structuring the resulting strategic action plan is common to most situations. International investors widely adopt the strategy of studying a broad range of trends across various sectors of interest in different countries or regions with a view to identifying underdeveloped markets and allowing them to become involved in the early rapid growth and expansion phase. In order to exploit market opportunities, the company needed to undertake careful analysis and planning to tailor their product development and marketing projects for industry new sectors.
