ABSTRACT
Authority, integrity, and respect are important influences in management and communication. Effective application of authority and good communication, characterised by respect and integrity, are key elements of sound management. As a manager you need to understand what your authority looks like and use it in an organised and constructive way to meet your responsibilities. Authority exists in various forms and you may find it complicated and difficult to use at times. Sensible use involves fair and proportional action to resolve issues as well as encouragement and recognition of good work done. Misuse of authority, on the other hand, can be damaging, both to you and your team.
