Target audience of this book

The target audience of this book includes:

professionals responsible for administering and managing the CRM platform within an organisation;

professionals requiring an overview of how to start to implement best data practices when managing a CRM database platform and the data it holds;

professionals who are thinking about implementing a CRM platform within their organisation and need an overview of what factors should be considered to achieve this;

professionals who require an overview of how data management is combined with marketing principles to achieve business objectives;

professionals responsible for implementing data management practices within their organisation;

professionals requiring an overview of the issues surrounding data within their organisation;

marketing professionals who wish to gain a better understanding of how the data within the CRM platform can be managed and used more effectively.