ABSTRACT
This chapter discusses how accounting educators can go about developing and implementing the balanced scorecard approach. Accounting educators and programmes can ill afford to ignore the concerns and demands of the marketplace. Increasingly, funding agencies, and even the public at large, are clamoring for accountability from educational institutions. The quality of an accounting education programme probably is most directly reflected in how it is perceived by students and employers. To build a super image from the customer’s perspective, an accounting programme must excel internally at curriculum design, quality of instruction, facility utilization, and human resource management. To sustain and increase its ability to add value, an accounting programme needs to continuously innovate and improve. Rapid changes in the technological and competitive environment are posing serious challenges to accounting education. To attain the greatest success as a whole requires accounting programmes to exploit these individual differences and to seek and create synergies amon.
