ABSTRACT
In Creativity, Inc., Catmull gives a long list of recommendations and tips on how to manage creative teams. Catmull’s success at Pixar lay in encouraging a team to focus on making great products. The point instead is to say that if the team jumps straight to evaluating all the reasons why a particular solution might be difficult to implement, it has made an implicit assumption: that the idea should be implemented, if only it can be. The whole team must work together, looking at the same problem from the same point of view. If an issue becomes of facts, where different members of the team believe they have conflicting information, adopt the White Hat and figure out what the facts are. When someone is thinking positively with a Green or Yellow Hat, everyone should be doing it. When it is time to do the critical analysis, and that time always comes, everyone dons the metaphorical Black Hat.
