ABSTRACT
The network of local contacts, once established, quickly presented opportunities for deeper involvement by the Project team in a number of activities like the development of pre-school playgroups, parental education and adult literacy. A relationship problem with the existing providers, coupled with our understanding that ‘effective penetration’ meant a programme concerned with our existing objectives and an unchanged adult education provision, led the team to suggest a publicity campaign rather than a substantial change in local adult education. Middle-class housewives are a well-known growth industry in adult education,9 but there has been little attempt to work out new approaches for working-class areas. By the autumn of 1973, following the promotion campaign, the position of the Project team had changed and with it their approach to existing educational organisations and personnel.
