ABSTRACT
Every country has its patriots, but the ways of expressing patriotism may differ. A kind of patriotic and nationalistic action was the so-called Diba Expedition that happened in cyberspace on January 20, 2016. Chinese Internet culture started to develop in the mid-1990s. At that time, Chinese society was going through a period of unprecedented disenchantment. With accelerated transformation of the market economy and the upsurge of commercial culture, the moral orientation of Chinese society began to swing dramatically toward individualism. This is the study of the individualization of Chinese society investigated by anthropologist Yunxiang Yan. Style is a distinct feature in the media-saturated politics of the contemporary world. D. Pels defines style as “a heterogeneous ensemble of ways of speaking, acting, looking, displaying, and handling things, which merge into a symbolic whole that immediately fuses matter and manner, message and package, argument and ritual”.
