ABSTRACT
This chapter verifies the degree to which price is a factor in the decisions of their students to matriculate. The models developed showed examples of little, moderate and extreme price sensitivity. The chapter tests how well these models serve as guides against which individual colleges or universities can evaluate the level of price sensitivity using actual data from real institutions. For private multiversity (PMU), the data for admits represent all those students who were admitted to one of the four full-time undergraduate day programs at the university. PMU assumes that any applicant with strong credentials who applies to a lower tier school could likely get merit-based aid. For private liberal arts (PLA), the data for admits and matrics were provided for all US student applicants with financial need. Packaging information was not available. Integrating public comprehensive (PUC) data proved a little more challenging. At a public institution, state-resident matriculants and non-resident matriculants face very different prices for attendance.
