ABSTRACT
The technology-centred approach to automation limits creativity. This limitation, along with other deficiencies in enhancing cognitive activities, underlies the need to find a new approach to automation. Sharing-centred automation will focus cognitive resource on the task rather than on interactions between human and machine. Sharing-centred automation encourages the human and the machine to tailor the way the environment is presented, reducing the need for translation. Many factors in organisations can modulate creativity and alter the level of innovatory behaviour. Organisations need different levels of innovatory behaviour and how technology facilitates these will be considered using examples. The need for creativity in primary medical care is relatively high. The care person at the point of first contact between the consumer and their health system copes frequently with the unknown. A diverse and multifaceted approach is required to make these interactions provide unique advantages.
