ABSTRACT
Without doubt there have been many changes in recent years. Recessions have come and gone, employment or unemployment has been through highs and lows, and the demographic changes resulting from fluctuating birth rates have taken effect and altered the numbers of people in different age groups available for work. Recruiters have generally come to realize that they can no longer pick and choose; the right employees can be difficult to attract, and the old methods of recruitment need to be updated. Criteria may need to be modified or changed. Stability is as important as ability, and personal skills and attitudes may be more realistic require ments than academic qualifications alone. When recruiting it is necessary to market the credibility of the organization, the value of the job, and the pleasant work environment.
