ABSTRACT
Managers not only need to recruit but also to retain staff with the potential to help take the library/information service forward and to make the right impact on the organization. If this objective is to be achieved, effective staff development throughout their careers is essential. Development is a broader process than training, con cerned with motivation, attitude and personal qualities, as well as with job related skills. The skills themselves may be put into place through training; building on and adding to what has been acquired represents development, which is a continuing process leading to the realization of an individual’s full potential. It is also a lifelong process that contributes to personal as well as pro fessional advancement. Those involved in seeking, finding, organ izing and managing information, usually on behalf of others, require certain basic personal qualities as well as professional and technical skills and qualifications. Consider some of the recent job advertisements that you have seen — there is likely to have been just as much emphasis on personality and creative thinking as on technical and professional ability.
