ABSTRACT
This chapter addresses stakeholder relationship management in a corporate volunteering context focusing on the relationships between the participating stakeholder groups. Corporate volunteering is characterised by employee volunteers who commit themselves to donating their time and energy freely to benefit persons and communities during their work hours. Drawing on the co-creation paradigm, the purpose is to establish a framework that takes into account the empowerment and engagement of all the involved stakeholders. The complexity of stakeholder relations involved in corporate volunteering makes it a particular interesting avenue for studying stakeholder engagement. In extant literature on corporate volunteering, the corporation and the employees have first priority, whereas the focus on non-profit organisations and causes are almost non-existent. Consequently, the relationships appear to be asymmetrical. In contrast, a more balanced holistic attention to all stakeholder groups involved in corporate volunteering points to relationship management as directed towards their collective capacities and capabilities.
