ABSTRACT

The increasing concerns about social issues across business environments worldwide and the resultant emphasis on the corporate social responsibility (CSR) idea (Carroll, 2004; Gabriel, 2006; Lindgreen et al., 2009; Perrini et al., 2006), have made cross-sector social partnerships (CSSPs) or interactions increasingly desirable for organizations (Austin, 2000; Kanter, 1998; Korten, 1998; Seitanidi and Lindgreen, 2008; Waddock and Smith, 2000), especially those that need to burnish their CSR credentials (Seitanidi and Crane, 2009; Seitanidi and Ryan, 2007). The involvement of several stakeholders means an organization must take multiple concerns into account when managing its various partnerships (Muthuri et al., 2009; Oxley-Green and Hunton-Clark, 2003; Selsky and Parker, 2005).