ABSTRACT
A structured summary of the corporate moral agency debate is used here to systematically inform the debate about stakeholder engagement and relationship management (SERM). The intention is simply to guide researchers in that latter area, especially those who are interested in its complex moral and political aspects. The conclusion indicated by this approach is that there can be no single definitive theory of SERM, only a continuing inquiry into a domain that is bound to be characterized by intense struggles, conflicting interests and motivated viewpoints.
