Publishing and promotion
This chapter introduces the concepts and methods used by people on both sides of the fence, both artists and music industry professionals alike. Matt Caldwell is a promotions specialist and director of multiple businesses operating in the dance music industry. The system is an open-source Content Management System (CMS) and is widely regarded as the best approach to building professional websites without having to spend years learning how to do it. Facebook, YouTube, Twitter, Instagram, Google+, Pinterest, Snapchat, LinkedIn, Tumblr, Reddit, Vimeo, Vine, and Periscope – the list is endless. The impact that social media have had on the music industry is colossal as fans no longer expect two or three releases a year and the occasional interview. The important thing to understand about social media is that innovation is never more than a handful of years away and the networks that are huge could well be a distant memory in five years’ time.