ABSTRACT

The future of network neutrality is currently in flux. There are many opportunities to overturn the 2017 Federal Communications Commission decision to eliminate network neutrality. Jon Agnone reflects that a similar trend appeared in the early 2000s regarding environmental reform policies. As consumers became more aware of environmental problems, threats and dangers, consumers began to support policies and organizations that upheld strict environmental protections and standards. Digital dialogic communication drives the perception of public support for network neutrality. As consumers continue to vocalize support and dissent for network neutrality, there are emerging ways for customers to engage in the public discussion and debate. Increasingly, video and audio appear throughout social media platforms and policy discussions. Rather than singularly typing opinions, consumers are filming or recording their responses. Measures of authenticity and genuineness in communication are needed in digital dialogic research and could lend themselves to a more theoretical understanding of the illusion of digital dialogic communication.