ABSTRACT
University level entrepreneurship education has survived a decade of legitimisation. Explicit consideration of organisational mission, priorities and constraints can be essential to subsequent entrepreneurship education implementation. Broader educational trends and other business community demands have also been consistent with an emphasis on entrepreneurship education. Numerous potential audiences exist for entrepreneurship education and, although constrained by the university mission, flexibility remains for prioritising audiences. The actual delivery of a educational experience requires attention to the course content, the teacher characteristics as well as the pedagogy, including attempts to be innovative, possibly through the use of new learning technologies and non traditional delivery mechanisms. There is a growing body of literature regarding entrepreneurship education. Entrepreneurship is a cross-disciplinary area of study, much as businesses are cross-disciplinary. More importantly, entrepreneurship imposes an integrative and holistic perspective on business education. Entrepreneurship is concerned with institutionalised change.
