ABSTRACT
This chapter reviews the changing times and looks at the impact it has on us and on the need for creative thinking. It provides definitions of creativity and highlights the importance of creative problem solving in assisting business executives get to grips with novel or new problems. The chapter analyses creativity from innovation. Creativity in business is extremely important since it is the means of generating new ideas which are required to deal with previously unmet situations. It also gives businesses a competitive edge in the marketplace, enabling them to survive and even stay ahead of the competition. The chapter discusses some of the blocks people may encounter in coming up with ideas and how these blocks may be overcome. Paradigm shift can occur when new inventions come into being and are turned into innovations. There are types of innovation: product innovation and process innovation. The chapter also presents an overview of the key concepts discussed in this book.
