ABSTRACT
This chapter presents the ideas on thinking style put forward by Michael Kirton, learning style put forward by David Kolb and the general theories relating to personality developed by Carl Jung and further developed and used by Katharine Cook Briggs and Isabel Briggs Myers. It examines each of the stages in the creative problem-solving process. Individual moods and emotions can impact on the ability to participate in the creative problem-solving process. Moreover, a person's experience will temper whatever ideas arise as a result of any ideation that takes place. Motivation to find insights into a problem is essential. When looking at people's ability and motivation to learn, one needs to consider individual differences. Moreover, growth and survival can be related directly to an organisation's ability to undertake innovative management. Divergers and accommodators are likely to be most at home with the creative problem-solving techniques.
