ABSTRACT

Business Strategies for Sustainability brings together important research contributions that demonstrate different approaches to business strategies for sustainability. Many corporate initiatives toward what firms perceive to be sustainability are simply efficiency drives or competitive moves – falling far short of actual strategies for ecological sustainability.

To suggest true ecological sustainability strategies, this new research anthology adopts an interdisciplinary, or transdisciplinary, approach to discern what business strategies might look like if they were underpinned by environmental and ecological science.

The 23 chapters in this anthology reflect five main topic sections: (a) delineating sustainability challenges and visions; (b) contradiction, integration and transformation of business and sustainability logics; (c) innovating and developing strategic capabilities for sustainability; (d) assessing and valuing sustainability; and (e) toward multi-level engagement and collaboration.

part I|80 pages

Delineating sustainability challenges and visions

chapter 1|18 pages

Sustainability

A wicked problem needing new perspectives

chapter 2|33 pages

Addressing the global crisis of economic growth

An unavoidable ethical challenge

chapter 4|16 pages

Creating theory for business strategies for sustainability and climate change

Transitional and transformational strategies and ecocentric dynamic capabilities

part II|82 pages

Contradiction, integration and transformation of business and sustainability logics

part III|84 pages

Innovating and developing strategic capabilities for sustainability

part V|82 pages

Towards multi-level engagement and collaboration

chapter 20|34 pages

Motivating employees for sustainability

A comprehensive review of micro-behavioural research (2005–present)

chapter 22|17 pages

Environmental sustainability for industry legitimacy and competitiveness

The case of CSR collective strategies in the cement industry