ABSTRACT
Corporate culture became an area of study in the field of business administration. In that period, there were corporate culture assessment attempts at leading universities and at the consulting firms. Corporate culture can have a significant impact on a firm’s long-term economic performance. Corporate cultures that inhibit strong long-term financial performance are not rare; they develop easily, even in firms that are full of reasonable and intelligent people. Companies with strong cultures are also disposed to be arrogant, inward-looking, political and bureaucratic. Corporate culture can only be good if it fits in with the things related to it. It is effective when it has adaptability to the conditions of an industry, the segments of industry strategically specified by a firm’s strategy, and the business strategy of a firm itself. The members of a firm have a significant and integral stake in the corporate culture.
