ABSTRACT
This chapter explores transitions to sustainability through the medium of a small non-profit organisation within the surfing world. Surfing as an activity is not only a uniquely coastal activity with multiple impacts, but is also described as being embedded in a broader systemic network providing unique insights into coastal transitions. This approach is related to a theoretical framework that combines elements of Ulrich Beck's risk society with the notion of socio-technical transitions, which is then applied to the concept of informational governance. With regard to surfing organisations catalysing change, the surfing community has a rich tradition of attempting to draw attention to key environmental issues. The increasing use of Web 2.0 as a medium that changes the dynamics of informational flows provides opportunities for non-governmental organisations to play a more central role in the distribution of information about a range of contemporary environmental concerns, including climate change.
