This chapter focuses on basic organizational strategies that are used to develop project candidates. Each organization will have a somewhat unique role for projects based on their business type and level of maturity. This issue can be looked at in two parts. One part involves how a project's value is defined and the second part deals with how project targets are created and pursued by the organization. The process for selecting project targets within the organization remains quite diverse across various industries. The project selection process represents the demand side of the equation, while monetary and human resources are related key supply side considerations. Maintaining a project's goal alignment with its host organization is a fundamental management activity that lies above the project management domain. All organizations need to stay positioned for strategic change and their project slate should support that evolution.