ABSTRACT
Having invested a lot of time in research, the cross-border team is eager to gain public attention for its work. This involves planning ahead: the team has to decide whether simultaneous or sequential publication is likely to be the most efficient for agenda-setting. They must also plan journalistic follow-ups, and consider how the topic can be integrated into future day-to-day media coverage. In the period immediately after publication, the individual journalist must also address a number of other issues. These include defence against legal attacks or smearing campaigns; personal de-briefing; and how to handle a sense of emptiness and isolation after having worked so intensely in a large team. Where non-profit journalism is concerned, funders will want to consider the societal impact of a project: this chapter summarises the issues around impact measurement, and the journalists’ need to balance the funders’ wish measurably to improve the world – call it social change – with editorial independence.
