ABSTRACT
This chapter discusses the importance of and methods for establishing a sense of urgency around additive manufacturing (AM). From a management perspective, a Possible, Implement, Challenge, and Kill chart enables management to compare ideas based on their impact and ease or cost of implementation. Ideas that are easy to do and have a high payoff should be implemented. Ideas that management should consider as possible projects are those that are easy to do but have a low payoff. Many change agent theorists believe that in order for a new technology to gain a foothold within companies, there needs to be a sense of urgency to deploy it. There are several specific approaches to enlisting AM cooperation, which will enable a smoother implementation. These approaches include education and awareness, negotiation and reward, manipulation and co-optation, explicit and implicit coercion, facilitation and support, and participation and involvement.
