ABSTRACT
This chapter suggests that the messages contained in booklets, books, and internet pages of the Sufi Order Būdshīshiyya largely inform and determine religious conversion. It explores the process of creation of religious subjectivity and understands it as a relational process between reader and text, linguistically framed. It argues that, for members of this Sufi Order, language is a provider of meaning and a vehicle for expressing religious emotionality and communal religious identity. The case of the Qādiriyya al-Būdshīshiyya gives us valuable insight into languages as tools for religious proselytization.
