ABSTRACT
This chapter focuses on the systems, processes, and strategies that are designed to maximize the size and quality of the applicant pool. Many of the processes spillover into actual job choice, as the early impressions formed in the attraction stage tend to carry over into the job choice stage. The chapter proposes that effective recruiting can be accomplished through multiple approaches such as designing more attractive jobs and organizations and crafting persuasive recruiting messages that make the best of what people have to offer. The challenge is to identify what job characteristics are likely to be universally attractive to job applicants and/or to engage in job design with the target audience in mind. Organizational characteristics such as organizational image, location, familiarity, reputation, industry, and profitability have all been shown to have a significant influence during the recruitment process.
