ABSTRACT
The social system offers many opportunities to develop social capital, for example, education, further education – within the framework of schools, out-of-school and corporate trainings and it will not be discussed in this paper. In the paper, we focus on the social counselling to develop and maintain social capital in the above-mentioned situations. Social counselling helps individuals and families to mobilize or develop their own strengths and competencies while facing the strenuous situations. Unlike social work, which has currently a more donor character, social counselling is based on the principle “help to self-help” Social counselling does not reduce the ability of the family to resolve their problems by its own, but empower them, orientate the family, and develop their abilities and options. Social counselling is the suitable way to develop and care of the social potential in enterprises as it develops and supports the functional elements of the family rather than creating the “social client” in the sense of helpless families and individuals not trying to solve their situation but waiting for the solution or means for the solution from outside.
