ABSTRACT
This chapter looks at the need for parent coaching and its benefits. It offers case studies to illustrate how parents experience coaching. The chapter considers how parent coaching has been put it into practice in schools and corporations. L. Berk highlights some of the key drivers for parent coaching: changing family dynamics, step-families, an increased understanding of the role and impact on parents of long working hours, and less time spent with children. Praise is one of the fundamental needs for children's learning, growth, and development. Parent coaching explores ways of encouraging behaviour so that the parents stay in control and do not resort to physical punishment. B. Lucas argues that the basic principles for effective communication at work apply equally to home and family relationships. Children and young people need to be gradually given more freedom and responsibility so that they have the opportunities to show what they can do on their own.
