ABSTRACT
Business coaching is an engagement of relatedness more so than any one particular method or skill. Central to this relational perspective of business coaching is the fact that both the organisation and the individual being coached are clients. Business coaching has the challenge of "always having two clients to serve: the individual or team that they are directly engaging with, and the organisation that is employing them to do the work". Right Management simply puts it that business coaching "needs to be regarded not only as an individual event but also as an organisational process driving systemic change". The primary goal is the success of the organisation and the individual's success is inherently tied to the organisation's success. When the individual is granted primary status over the organisation, the probability that business coaching will "promote success at all levels of the organisation" is significantly diminished.
