ABSTRACT
This chapter examines the realization of an idiomatic expression that includes the word fire as appearing in a fairy tale that deals with greed. The fairy tale, as a social product, reveals, in its unique language, the intricate interplay between both constructive and destructive aspects of human energy and desire. The fairy tales retain traces of an earlier evolutionary stage, when our forefathers had not yet advanced very far down the path towards higher individual development. Myths, rituals, and fairy tales are part of the social unconscious. The fairy tale about the brothers reflects those civilization processes in both individual and social level, and the idiomatic expression "fire of lust", realized in the plot, and beautifully reflects the nature of uncontrollable fire and its parallel inner processes of greed and lust. Lust, like love and passion, is one of those traits that need to be handled properly, in order to ensure joy and prevent disaster.
